Ledjoy is proudly South African luxury watch brand that tell stories of resilience, and strength by driving professional people to LEAD WITH PURPOSE, because KE NAKO.


KE NAKO is a Northern Sotho phrase which means ‘It is time’. It is time that Africa produces quality watches that are designed to fit her people’s resilient characters and personalities. We strive for excellences and treat our customers as brands which deserve to be perceived as leaders.