Lead Like a Cattleherder by Nomvuselelo Songelwa

Leadership is not about commanding. It’s about caring. Not about position, but presence.” A call to lead with soul, strategy, and the wisdom of our ancestors. What if the most powerful leadership lessons come not from corner offices but from open fields? In Leading Like a Cattleherder™, Dr Nomvuselelo C. Songelwa, Coach uMalusi, reimagines leadership through the lens of her rural upbringing and a distinguished executive career across South Africa’s tourism and conservation sectors. Drawing on the quiet intelligence of cattle herding and ancestral philosophy, she introduces the H.E.R.D. L.E.A.D.E.R.™ framework: a groundbreaking model for leading with presence, purpose, and emotional wisdom. This book is both a soulful reflection and a strategic guide. It challenges dominant leadership paradigms and offers a deeply African, yet globally resonant, approach to transformation. Whether you’re an executive, entrepreneur, changemaker, or community leader, Leading Like a Cattleherder will reshape how you understand power, people, and purpose. More than a book, it’s a leadership awakening for those ready to lead not just with authority but with ancestral courage.